eCommerce
Amazon SFP (Seller Fulfilled Prime)
A program allowing sellers to ship directly to customers while retaining the Amazon Prime badge.
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Updated 2025-10-01
Definition
Amazon SFP enables merchants to fulfill Prime orders from their own warehouses. Sellers must meet strict shipping standards such as two-day delivery, customer service, and return handling.
Overview
Overview of Amazon SFP
Seller Fulfilled Prime is an alternative to FBA (Fulfillment by Amazon).
- Requirements: Sellers must use Amazon-approved carriers, meet on-time delivery rates, and maintain inventory accuracy.
- Advantages: Retains Prime badge without storing inventory in Amazon’s warehouses.
- Challenges: Sellers must handle logistics, returns, and customer expectations.
Benefits
- Greater control over inventory
- Reduced storage fees
- Retains customer trust via Prime branding
Tags
#Amazon#SFP#Prime#eCommerce#Fulfillment
Related Terms
Fulfillment by Amazon (FBA)
Ecommerce fulfillment
Direct-to-Consumer (DTC) Shipping
