WareMatch Glossary
Demand Shaping
Influencing customer demand to align with supply capabilities.
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Updated 2025-10-01
Definition
Demand shaping uses promotions, pricing strategies, and marketing to balance demand with available supply, reducing stockouts and overstock.
Overview
Overview
This approach ensures that supply chain resources are utilized efficiently and inventory is managed effectively.
Methods
- Promotional campaigns
- Dynamic pricing
- Product bundling
Example
A retailer promotes slow-moving products during peak season to manage inventory and avoid excess stock.
Tags
#Demand Shaping#Inventory#Promotions#Supply Chain
Related Terms
Demand Planning
Forecast Accuracy
Inventory Management
