eCommerce
Merchant
An individual or company involved in buying and selling goods for profit.
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Updated 2025-10-01
Definition
Merchants can operate in retail, wholesale, or online marketplaces, managing inventory, pricing, and sales operations.
Overview
Overview
Merchants form the backbone of trade and eCommerce, connecting suppliers to customers while managing financial and logistical aspects.
Responsibilities
- Sourcing products
- Pricing and promotions
- Order fulfillment
- Customer service
Example
An online merchant sells handmade jewelry through an eCommerce platform, managing inventory and shipping directly to customers.
Tags
#Merchant#eCommerce#Retail#Wholesale#Inventory
Related Terms
Vendor Managed Inventory (VMI)
Dropshipping
Direct-to-Consumer (DTC) Shipping
