eCommerce
Retailer
A business or individual that sells products directly to end consumers.
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Updated 2025-10-01
Definition
Retailers act as the final link in the supply chain, sourcing products from manufacturers or wholesalers for consumer sale.
Overview
Overview
Retailers can operate through physical stores, online platforms, or a combination (omnichannel). They manage inventory, pricing, promotions, and customer service.
Examples
- Supermarkets
- E-commerce platforms
- Specialty stores
Role in Supply Chain
- Source products from suppliers
- Ensure timely availability
- Handle sales, returns, and customer interactions
Tags
#Retailer#Sales#Supply Chain#eCommerce#Inventory
Related Terms
Store Fulfillment
Retail Logistics
Omni-Channel Fulfillment
